At the heart of our brand is Operation InTheNumber, a movement designed to tackle global challenges through the strength and significance of numbers. We believe that numbers have the power to inspire, connect, and drive real change—and we invite individuals and organizations to join us on this mission.
By selecting a number that holds personal meaning, participants can proudly wear it on our signature iconic t-shirt. This unique way of self-expression symbolizes a collective commitment to positive impact, uniting us all through shared goals and aspirations.
But the movement doesn’t stop there. Through our “Promise 51” pledge, we allocate 51% of all proceeds to BeCountedOn.org, a dedicated initiative focused on supporting meaningful projects in our communities and beyond. Every purchase fuels this effort, making a tangible difference where it matters most.
Together, we’re not just wearing a number—we’re creating a legacy of change, one number at a time.
Select from an array of t-shirs, polos, hats and more!
We can turn your vision and ideas into a cool design or use what you’ve already curated!
What number represents you or your initiative? Not sure – no worries – we can help!
Set a goal of funds to raise for your cause – the skies the limit! Start talking, chatting and sharing to build awareness and excitement!
Be sure to set a due date for orders to be turned in by – send a reminder a few days out for those last minute shoppers!
Send us your order – we’ll help you compile all the details, and we’ll take it from there.
Now for the fun part! Plan a pick up party so everyone get’s their cool merch!
Share your story with us and help spread the benefits of being counted and being counted on!
ITN is a global apparel company fueled by accountability – to ourselves, to each other, to the world, and to something greater than ourselves.
